Show, don't Tell.
Okay, we’ll show.
Proof that interesting always has better ROI. That’s not a slogan, it’s a track record. Every campaign, film, and identity you’ll see here started with a bold idea, sharpened with strategy, and finished with craft that refuses to be ignored. We don’t make wallpaper. We make work that earns attention, moves markets, and builds believers.
World Master Chefs Society
Brand guidelines and messaging, a brand film, and a website for the world's most decorated chefs.
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27 Peaks
We defined their messaging, designed the website, and produced a brand film — turning product truth into clear, conversion-focused storytelling.
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Relay EDU
An eight-film documentary series following Texas educators raising the standard — mission storytelling that's impossible to scroll past.
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Sykes Agency
We replaced paid sales leads with a social-first video campaign — written, produced, and cast with their own team as the talent.
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Content With Purpose & ACLM
Documentary films for the American College of Lifestyle Medicine's Project Remission — proving everyday choices can change health outcomes.
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Forsure
A brand built end to end — identity, brand film, website, and social — for an AI-native healthcare technology company.
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Content With Purpose & AHIMA
A cinematic documentary series on the people behind health information — purpose-driven storytelling that moves audiences to act.
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Chick-fil-A
“It's Our Pleasure” — a film series celebrating servant leadership and hospitality at Chick-fil-A Killeen.
View case study →Lamar University Homecoming 2025
How authentic storytelling and cinematic content turned a campus tradition into a record-breaking digital campaign.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
