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Sykes Agency
An insurance agency was buying its sales leads. Good Word Agency replaced that spend with a social campaign — written, produced, and cast with the Sykes team itself.
Replacing bought leads with a brand people follow
Sykes Agency was paying for online sales leads. Good Word Agency replaced that spend with something that compounds — an organic social campaign, written, produced, and cast with the Sykes team itself.
Sykes Agency is an Allstate agency in North Dallas, led by Kolby Sykes. Like many agencies, growth meant buying online sales leads — paying, per lead, for a stranger's attention. It works until you stop paying.
Bought leads don't build a brand. Sykes wanted growth that lasts — a presence that earns trust and attention on its own, instead of renting it one lead at a time.
Good Word Agency wrote and produced a full social campaign for Sykes Agency — a Q4 calendar of conversion-focused films, a founder film, and behind-the-scenes content. The twist: the Sykes team are the talent. Real employees, real voices, on camera.
A library of social-first films that turns the Sykes team into the brand's best marketing — replacing per-lead spend with content that keeps working, builds trust, and brings the right people in.
Eight films, one team, on camera
A founder film, five conversion-focused ads, and behind-the-scenes — scripted and produced by Good Word Agency, starring the real Sykes Agency team.
Kolby Sykes
A short film with Kolby Sykes — Allstate agency owner in North Dallas and Lamar University alumnus — on the foundation behind the business: discipline, education, and leading with service, not just growth.
Watch on YouTube →
Coverage Clarity
Most people don't want pages of insurance jargon — they want to know they're actually covered. Clarity first: every option explained in plain language, so customers know exactly what's protected and where the gaps are.
Watch on YouTube →
Peace of Mind
Insurance should feel human, not transactional. More than paperwork, it's protecting families, businesses, and futures — coverage made simple, affordable, and meaningful.
Watch on YouTube →
The Real Cost of Cheap Insurance
The cheapest policy often costs the most when it matters. This film shows what you're really paying for, where hidden risks live, and why coverage should be built to last — not just to fit a budget.
Watch on YouTube →
Education First
Insurance can feel overwhelming, so education comes first. Before anything is signed, everything is explained — what's covered, what's not, and why it matters. Confidence starts with understanding.
Watch on YouTube →
Real Protection for Real Life
Life can change in a moment, and coverage should be ready when it does. No flashy promises — just simple, strong, reliable protection built for the real world.
Watch on YouTube →
On Set with Sykes Agency
Behind the camera on the Sykes campaign — scripts written around real Sykes employees, real voices, real personalities. When the people behind the brand step into the story, the work hits different.
Watch on YouTube →
The Content Shoot
A look at the shoot itself — the Good Word and Sykes teams turning a single day on set into a full quarter of social-first storytelling.
Watch on YouTube →Good Word Agency turned our vision into lasting memories. Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
-Kolby Sykes | Founder & CEO — Sykes Agency®
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
