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It’s Our Pleasure
A documentary-style film series for Chick-fil-A Killeen — putting the people behind “my pleasure” on screen, one story of servant leadership at a time.
How the series came together
Good Word Agency partnered with Chick-fil-A Killeen to turn everyday hospitality into film — capturing the team and the leadership who make “my pleasure” mean something.
Chick-fil-A Killeen runs on a simple conviction: “my pleasure” isn’t a phrase you recite, it’s a standard you live. Behind the counter is a team — and an owner/operator — who treat service as a calling, greeting guests by name and serving shoulder to shoulder every day.
Hospitality this genuine is easy to feel in the dining room and hard to show on a screen. The restaurant needed a way to capture the heart behind the brand — the warmth, humor, and care of real team members — without it ever feeling staged or like an ad.
We created It’s Our Pleasure, a series of short documentary films profiling the people of Chick-fil-A Killeen — from owner/operator Brad Beeman to the team members who shape every guest’s day. Good Word Agency led concept, direction, cinematography, and editorial, paired with a social rollout that releases a new story each week.
A growing library of authentic, shareable stories that give the restaurant a recognizable voice on social — and a reminder, in every film, that true hospitality starts with the heart.
Meet the people behind “my pleasure”
Each film tells one story from Chick-fil-A Killeen — servant leadership in their own words, captured on location by Good Word Agency. New stories release every Sunday.
Joy in Every Interaction
After six years with Chick-fil-A, Laura has built countless connections with guests — regulars who stop in just to share a laugh, and others who simply know her by name. A friendly joke, a lighthearted prank, or a warm smile: she brings joy into every interaction.
Real People, Real Joy, Real Service
Four years at Chick-fil-A taught Kobe that a simple smile or a shared laugh can change someone’s day. Whether he’s joking with guests, cracking a grin in the drive-thru, or finding a small way to make someone feel seen, he brings joy to every moment.
It Starts With the Team
As General Manager, Austin believes the best guest experience begins behind the counter — with people who feel seen, valued, and supported. His leadership is rooted in example: celebrating small wins, showing up for his team, and building a culture where everyone takes pride in serving others.
Making People Feel Known
For Liz, “my pleasure” means making people feel known. She doesn’t just take an order — she remembers names, families, favorite meals, and the little details that turn guests into friends, greeting everyone like she’s been waiting for them all day.
Servant Leadership Starts With the Heart
Brad began his Chick-fil-A journey in 1999 and opened his own restaurant in 2009. More than twenty-five years in, he still leads with the same heart — and the conviction that leadership means more than saying “my pleasure.” It means meaning it: caring deeply, serving authentically, and building a place where team members and guests alike feel valued.
“My pleasure” isn’t a script — it’s a way of life. It’s Our Pleasure puts the people who live it on screen, one story at a time.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
