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Case STudy

27 Peaks

Good Word Agency partnered with 27 Peaks to define and elevate the brand’s core messaging, digital presence, and storytelling. We translated complex product advantages, like ingredient purity, small-batch production, and higher manufacturing standards, into clear, compelling messaging that resonates with both buyers and consumers. From there, we mapped a website experience designed to feel clean, modern, and conversion-focused, aligning with the brand’s premium yet approachable positioning. Finally, we developed a strategic brand film concept to visually communicate the product truth, what’s in it, how it’s made, and why it matters, creating an emotional and sensory entry point into the 27 Peaks brand.

VIDEO PRODUCTION
BRANDING & IDENTITY
WEB DESIGN & DEVELOPMENT

WEB DESIGN &
DEVELOPMENT

We designed and developed the 27 Peaks website to translate the brand’s commitment to purity, quality, and elevated taste into a clean, modern digital experience. The site was built with a focus on clarity and conversion, highlighting simple ingredients, product differentiation, and visual storytelling through refined layouts and responsive interactions. From intuitive navigation to scalable e-commerce functionality, every element was crafted to balance editorial storytelling with practical usability, allowing customers and buyers alike to quickly understand what makes 27 Peaks different while seamlessly exploring and purchasing across both snacks and spices.

VIDEO PRODUCTION

It starts in the kitchen, not just with a recipe, but with intention. At 27 Peaks, we believe food should do more than fill a plate. It should honor the source, elevate the everyday, and bring people together. From hand-finished snacks to boldly clean spices, everything we make is crafted for flavor, no fillers, no shortcuts.In this short brand film, we take you from the raw origins of our spices to the dinner table moments that matter most. You’ll see the care, the process, and the purpose behind every bite. Because when you cook with intention, you don’t just make a meal.You make something worth sharing.

Testimonials

Hear directly from the industry leaders who trust Good Word.

This was my first experience working with the Good Word Agency and what a joy it was.




Chef Patrick Mitchell
CEC, AAC, FWMCS, TCAHOF, HGT  — World Master Chefs Society
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They’ve become an extension of our team, helping us shape a brand we’re proud of.

Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.

Ali Rana
CEO — Forsure®
The quality of work and collaboration we have seen has truly exceeded our expectations. We sincerely hope we’ll have the chance to partner again on future projects. 


Azadeh Semien
Director — Lamar University
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Working with Good Word Agency was a fantastic experience.

Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.

Loree Summersett
Training & Development — PGW®
Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.




Sara Seeton
Photographer — Sara Seeton Photography®
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Good Word Agency turned our vision into lasting memories.

Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.

Kolby Sykes
Founder & CEO — Sykes Agency®
Working with Good Word Agency was so seamless. Everyone was on time, well organized and prepared for the day. I  can’t recommend working with them enough!



Tiffany Swilley
Actor & Model
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Good Word Agency is top tier when it comes to professionalism, creativity, quality, and execution.

Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.

Rheagen Smith
Actor & Model