27 Peaks
A clean-label food brand with a genuinely better product — and advantages too easy to miss. Good Word Agency built the words, the website, and the brand film to make the difference impossible to ignore.
Turning product truth into a brand
27 Peaks makes baked snacks and spices the right way — pure ingredients, small batches, higher standards. Good Word's job was to make that truth land, across words, web, and film.
27 Peaks is a vertically integrated food manufacturer — baked snacks like TrailBites and clean, filler-free spices, made for health-conscious buyers and national retailers such as The Fresh Market, Meijer, and Rouses. Every product is built on purity: real ingredients you can pronounce, and nothing you didn't ask for.
The advantages were real but technical — ingredient purity, small-batch production, BRCGS-certified manufacturing. Shoppers check labels but rarely trust them. 27 Peaks needed messaging, a website, and a film that turned process and proof into something people could feel.
Good Word Agency defined 27 Peaks' brand strategy and messaging, designed and developed the website, and created the brand film concept — three connected deliverables built from one clear positioning. Branding, web, and video; social was not part of this engagement.
A complete brand platform — words, web, and film — that turns “what's in it and how it's made” into a story buyers and consumers believe.
Elevate Everyday Eating
That line is the mantra we landed on — and the platform behind it. Before a website or a film, 27 Peaks needed language: we translated ingredient purity, small-batch process, and higher manufacturing standards into a positioning, a promise, and a voice.
70% of shoppers check ingredient labels — but fewer than 15% trust them, and snacks with real ingredients grow 2.5x faster than conventional ones. Purity isn't just 27 Peaks' product. It's a market opening.
For health-conscious food enthusiasts seeking authentic flavors, 27 Peaks provides pure, additive-free baked snacks and spices that elevate everyday meals — ensuring both taste and well-being.
Every product keeps three promises: Pure — free from artificial additives. Flavorful — authentic, global flavors. Trustworthy — transparent about sourcing and process.
Confident, authentic, transparent, and inviting — a brand that knows its product, stays rooted in real culinary tradition, and welcomes everyone to the table.
From strategy to screen
With the positioning set, we built the two places buyers and consumers actually meet 27 Peaks — the website and the brand film.
A site built for clarity and conversion
We designed and developed the 27 Peaks website to turn the brand's commitment to purity and quality into a clean, modern digital experience. Refined layouts, responsive interactions, and scalable e-commerce let buyers and shoppers quickly grasp what makes 27 Peaks different — then explore and buy across both snacks and spices.
A brand film: Straight to the Source
Straight to the Source travels from the raw origins of the spices to the dinner-table moments that matter — three chapters on where it starts, the snack, and the table. It makes “no fillers, no shortcuts” something you can see, hear, and almost taste.
Watch the film →
Words, web, and film — one clear positioning, made impossible to ignore. That's the brand platform we built for 27 Peaks.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
