Capability Statement

Good Word Agency

An independent creative agency — brand, video, web, and social — for organizations whose mission has to land.

Core competencies

What we do

Four creative lanes, delivered end to end by a senior team.

Branding & Identity

Brand strategy, naming, identity systems, voice, and guidelines — complete brand systems that hold up under growth.

Video Production

Concept through delivery — brand films, campaigns, and content, with accessibility deliverables (captions, audio description, transcripts) built in.

Web Design & Development

Accessibility-first websites (WCAG 2.1 AA) — UX research, design systems, CMS implementation, performance, and stewardship.

Social Strategy & Content

Channel strategy, content production, paid social, community management, and measurement — social run as a craft.

Why Good Word

Differentiators

What sets Good Word apart in a procurement review.

Independent and senior-led — the partners who win the work do the work, through delivery
A true Agency of Record partner — long-term continuity across all four lanes
Accessibility-first delivery — WCAG 2.1 AA built into web and video work
Dallas–Fort Worth based — on-site capable across Texas and beyond
Broad sector experience — higher education, government, nonprofit, healthcare, and more
Fixed-fee, scoped engagements — predictable budgets, measured outcomes
Record

Past performance & business data

Good Word has delivered across these sectors — work that performs. The Lamar University Homecoming 2025 campaign earned 102K views, 33K+ reach, and a 604% rise in profile visits.

Higher Ed — Admissions & Alumni
Government & Association Membership
Nonprofit & Giving
Professional Services
Restaurant & Culinary
Healthcare
Entity & registrations
Legal entity

Good Word Agency, LLC

SAM.gov UEI

CR67S8XF5J16

CAGE code

Assignment in process

Location

Arlington, Texas

Business type

Independent small business

NAICS codes

541810, 541430, 512110, 541511, 541613

Certifications & insurance

Available on request

RFP contact

Jordan Laessig · info@goodword.agency

Start here

Let's make believers.

For solicitations, references, or a fuller capability package, reach our RFP lead directly.