Get a closer look at every layout included in the Montegrappa Template. Each homepage variation is designed for clarity, flexibility, and performance—so you can choose the one that best fits your needs.
Send us an email to lucas.gusso@gmail.com with your purchase receipt, and we will send you the editable Figma file for the Montegrappa Template.
AI Technology Use Policy
This legal notice outlines Good Word Agency and Good Word Press’s position on the responsible use of artificial intelligence (“AI”) in our operations, creative work, and publishing. By engaging with our services or platforms, you acknowledge and accept the principles outlined below. These provisions are designed to ensure that AI is used ethically, transparently, and in alignment with our values of craft, creativity, and cultural integrity.
Purpose of This Policy
Our mission is to build brands and publish works with lasting meaning. We believe AI can support this mission when used as a tool, never as a substitute, for human creativity, judgment, and conviction. AI is a powerful assistant, not the author of our voice.
Principles of Use
1. Human First, AI Second
All final creative, strategic, and editorial decisions rest with people. AI is applied to accelerate workflows, spark ideas, and assist with research, but it does not replace the human perspective, intention, or authorship at the heart of our work.
2. Integrity of Ideas
We safeguard originality. AI outputs are always reviewed, edited, and contextualized to align with our brand standards and our clients’ values. Work presented under the Good Word name is intentionally crafted, not blindly generated.
3. Transparency & Trust
We disclose when AI has played a material role in shaping deliverables. Readers, clients, and collaborators deserve clarity on where technology ends and human authorship begins.
4. Respect for Rights & Ownership
All AI-assisted work produced by Good Word remains subject to our intellectual property protections. We do not use AI tools in ways that knowingly infringe upon copyright, misuse personal data, or compromise client confidentiality.
5. Ethical Guardrails
We reject the use of AI for misinformation, harmful manipulation, or exploitative purposes. Our commitment is to use technology in ways that reflect our belief in words with weight and stories with soul.
Disclaimer
The information, ideas, and creative outputs generated with AI are offered in good faith but without warranty of accuracy, completeness, or fitness for a particular purpose. All use of AI-supported work remains at your own risk. Good Word reserves the right to update this policy at any time in response to evolving technologies, laws, or ethical standards.
Jurisdiction
This policy shall be governed by the laws of the State of Texas, United States. Any disputes arising from the interpretation or application of this policy shall be resolved in the courts of Tarrant County, Texas.
Closing Statement
At Good Word, we believe creativity is human at its core. AI may sharpen our tools, but it will never define our voice. Every idea we publish, every story we share, is bound by our purpose: to create with conviction, clarity, and conscience.
It’s not magic. It’s the 23rd try.
We grew up in the world of big, holding-company-owned creative agencies. Places with offices in multiple time zones. Shops where a twenty-five-person meeting was most meetings.
From the outside, there was a lot to admire about those agencies. The offices looked like you would imagine. There were grand, imposing conference rooms. There were encouraging murals on every floor.
On the inside, though, the toll of the last three decades was unmistakable. By the time we arrived, every big three or four-letter agency was owned by something still bigger — something far, far away. CPAs wandered the halls with grim expressions.
Those holding-company-owned agencies were a fascinating paradox: they were enormous and always underresourced. They were obscenely expensive and forever broke. They were supposed to be shapers of culture, and yet they felt fixed in amber in 1990-something.
We saw what we did not want to be.
GOOD WORD is a small creative agency built on faith in big ideas. We were founded on a simple conviction, firmly held: an independent, senior team makes better work. At our agency, the creative partners that founded the company work on projects — not pitches.
We are firmly rooted in the modern world. That means that we shoot for :15 pre-roll as often as we write outdoor. It also requires that design lives at the very center of our work — whether it’s advertising or experiential. A visual, feed-first world demands design excellence as much as a big idea.
We are obsessed with craft. It animates us, inspires us and keeps us up at night. We’re equally fixated on delivering the highest level of execution without outsourcing every frame to a London-based VFX shop or a Hollywood director between movies. We can do more with modest budgets.
We think that excellent creative isn’t mystical or ineffable. It’s usually a combination of open-minded iteration paired with decades of practice. We have a t-shirt that sums it up. It reads: “It’s not magic. It’s the 23rd try.”
Despite our titles, we hope we’re not writers or art directors or media buyers or strategists. We aim to be problem solvers who stew in a business or brand challenge long enough — turning over a dozen possible and defensible solutions — until divergent answers emerge. We want to think, not decorate.
Above all else: we want to make creative that earns your attention. The world is full of the bland, boring and forgettable. We’re certain that interesting has better ROI. And we want to make it together.