Pricing
We sell progression, not pieces.
Most agencies sell pieces. We sell progression — every engagement leaves your brand stronger than we found it. Choose the tier that fits where your brand is now, and move up as it grows.
Project & retainer packages
Four ladders. One clear path up.
- Brand messaging & positioning — core message, value proposition, voice & tone
- Visual identity system — logo, color palette, typography
- Brand usage guide
- Everything in Foundation
- Positioning workshop & audience definition
- Naming, where needed
- Extended messaging system & full brand guidelines
- Starter templates & applications
- The complete brand system
- Strategy, naming & complete identity
- Messaging architecture & comprehensive guidelines
- Full rollout kit — social, collateral, signage, templates
- Launch support
- One brand film or commercial
- Single production day — concept through finish
- 3–4 social cutdowns
- Hero film plus content package
- 1–2 production days
- 6–8 cutdowns, stills & motion graphics
- Advanced post
- Campaign-level production
- Multi-day production
- Hero film + 10+ cutdowns
- Advanced post & VFX, paid-ready versions
- Custom Webflow site, up to 8 pages
- Responsive & accessibility-first (WCAG 2.1 AA)
- SEO foundations, CMS basics & analytics
- Larger site, up to ~15 pages
- Design system & richer CMS
- Third-party integrations
- Performance optimization & expanded SEO
- A full web platform
- UX research & information architecture
- Design system & complex build
- Integrations, content & stewardship plan
- Quarterly strategy & content shoot
- Monthly content calendar
- Scheduling & posting to 2–3 platforms
- Monthly reporting
- Everything in Foundation
- More frequent shoots & higher volume
- Paid social management
- Community management & deeper reporting
- A full social program
- Always-on production across platforms
- Paid + organic, partnerships & influencers
- Monthly performance reviews
How we work
Three ways to work with us
However your brand is built, there’s a way in — and a way to grow.
Project
A defined piece of work with a clear scope and a clear end date — any of the four ladders above.
- 50% deposit on signing
- Balance due on delivery
- Flagship work bills across milestones
Agency of Record
Good Word as your ongoing creative partner — the best value for brands building over time. Most of our clients start here, and stay.
- All four lanes — brand, video, web & social
- Month-to-month — cancel anytime
- Billed monthly, in advance
Retainer Hours
Senior creative on call — flexible support without committing to a full engagement.
- 10 hours — $1,850 / mo
- 20 hours — $3,700 / mo
- 40 hours — $7,400 / mo
See the Agency of Record tiers & what each includes
A month-to-month creative retainer that keeps your brand visible, consistent, and producing. Social-led at its core, with room to layer in video, web, and brand work as you grow. Cancel anytime.
- Monthly content strategy & calendar
- Managed posting across your core channels
- One content batch produced each month
- Monthly performance recap
- Everything in Foundation
- Higher posting cadence & community management
- Short-form video produced every month
- Email or newsletter support
- Light website & landing-page updates
- Everything in Momentum
- Always-on presence across every channel
- Premium video & campaign production
- Paid social management
- Priority turnaround & a dedicated lead
Estimate your investment
Get a number before we talk.
Pick a service and a tier to see a starting investment. Every figure is a starting point for a defined scope — we quote a fixed fee once we understand exactly what you need.
Terms
Straightforward from the start
Clear terms protect the work — and the relationship. Here’s how billing works.
Project deposits
Projects begin with a 50% deposit, with the balance due on delivery. Flagship-scale work bills across milestones.
Billed in advance
Social retainers and Agency of Record partnerships are billed monthly, before the service month begins.
Easy payment
We accept ACH and credit card, so every invoice is simple to settle on schedule.
Reviewed annually
Prices are reviewed once a year, on a set date. Existing partners get ample notice of any change.
FAQ
Questions, answered
A few good things worth knowing before we talk.
Why not just list one price per service?
Which tier is right for us?
What does “starting at” mean?
How does payment work?
Do you work with nonprofits and smaller businesses?
We’re not sure what we need. Where do we start?
Testimonials
Hear directly from the leaders who trust Good Word.
“This was my first experience working with the Good Word Agency and what a joy it was.”
“They’ve become an extension of our team, helping us shape a brand we’re proud of.”
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
“The quality of work and collaboration we have seen has truly exceeded our expectations.”
We sincerely hope we’ll have the chance to partner again on future projects.
“Working with Good Word Agency was a fantastic experience.”
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
“Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.”
“Good Word Agency turned our vision into lasting memories.”
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
“Working with Good Word Agency was so seamless. Everyone was on time, well organized and prepared for the day. I can’t recommend working with them enough!”
“Good Word Agency is top tier when it comes to professionalism, creativity, quality, and execution.”
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
Let’s begin
Let’s talk about where yours is headed.
Every engagement leaves your brand stronger than we found it. Tell us where your brand stands today — we’ll help you find the next rung.