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Lamar University Homecoming 2025
A record-breaking digital campaign — turning a campus celebration into a story with statewide reach, built to make students, alumni, and the whole Lamar community want to join in.
How the campaign came together
Good Word Agency helped Lamar University turn Homecoming 2025 into a digital-first campaign — authentic storytelling and cinematic content built to drive engagement and build community pride.
Homecoming is Lamar University's biggest moment of community pride — students, alumni, and the wider Beaumont community in one place. Lamar wanted Homecoming 2025 to live online as powerfully as it did in person, and to build momentum heading into 2026.
A campus event only travels so far on its own. The campaign needed digital-first storytelling that could scale across platforms — capturing the energy of Homecoming and turning a local celebration into a story with statewide reach.
Good Word Agency produced a campaign of cinematic content — hype reels, highlight videos, and social-first films — capturing Homecoming as it happened. Direction, cinematography, editing, and a platform-ready content strategy. Produced and directed by Jordan Laessig.
Over 102K total views, 33,700+ accounts reached, and a 604% increase in profile visits — a record-breaking digital moment for Lamar, and real momentum heading into Homecoming 2026.
The films that fueled it
Hype reels, highlight videos, and social-first storytelling — the content that carried Homecoming 2025 across every feed.
Authentic storytelling turned one campus celebration into a record-breaking digital moment — and momentum heading into Homecoming 2026.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
