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Send us an email to lucas.gusso@gmail.com with your purchase receipt, and we will send you the editable Figma file for the Montegrappa Template.

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Case STudy

Lamar University

Good Word Agency helped Lamar University turn Homecoming 2025 into a record-breaking digital campaign. With over 102K total views, 33K+ reach, and a 604% increase in profile visits, this project showcases how authentic storytelling and cinematic content can drive engagement, build community pride, and create momentum heading into Homecoming 2026.

VIDEO PRODUCTION
SOCIAL STRATEGY & CONTENT
Campaign SUmmary
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The quality of work and collaboration we have seen has truly exceeded our expectations. We sincerely hope we’ll have the chance to partner again on future projects. 

- Azadeh Semien, Director at Lamar University

Built to capture moments, that move people.

Our creative team designed a campaign that scaled across platforms—turning local celebration into a story with statewide reach. From hype reels to highlight videos, we delivered digital-first storytelling that inspired students, alumni, and the entire community to join in.

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Lamar pride shines brightest when students lead the story.

Testimonials

Hear directly from the industry leaders who trust Good Word.

The quality of work and collaboration we have seen has truly exceeded our expectations. We sincerely hope we’ll have the chance to partner again on future projects. 


Azadeh Semien
Director — Lamar University
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They’ve become an extension of our team, helping us shape a brand we’re proud of.

Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.

Ali Rana
CEO — Forsure®
Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.




Sara Seeton
Photographer — Sara Seeton Photography®
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Working with Good Word Agency was a fantastic experience.

Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.

Loree Summersett
Training & Development — PGW®
Working with Good Word Agency was so seamless. Everyone was on time, well organized and prepared for the day. I  can’t recommend working with them enough!



Tiffany Swilley
Actor & Model
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Good Word Agency turned our vision into lasting memories.

Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.

Kolby Sykes
Founder & CEO — Sykes Agency®
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Good Word Agency is top tier when it comes to professionalism, creativity, quality, and execution.

Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.

Rheagen Smith
Actor & Model