Get a closer look at every layout included in the Montegrappa Template. Each homepage variation is designed for clarity, flexibility, and performance—so you can choose the one that best fits your needs.
Send us an email to lucas.gusso@gmail.com with your purchase receipt, and we will send you the editable Figma file for the Montegrappa Template.
Brands That Go All In, Earn Trust.
From brand strategy to storytelling, we help companies find their voice, focus their message, and create creative that converts.
We have some new work to share. And honestly, this one preaches.
We partnered with Forsure — an AI-native consulting and technology company — on a mission to do something the healthcare benefits industry hasn't quite figured out yet: make it all make sense.
The Challenge
Forsure helps employers and members cut through the confusion, reduce costs, and make smarter healthcare decisions. Their product is sharp. Their ambition is bigger. Our job was to build a brand that could hold all of that and make people believe it on first contact.
"Simplify the complex without losing the soul of what Forsure is actually doing."
The Approach
It was a full-system engagement — brand identity, web redesign, video production, and social — all pulling in the same direction. We crafted every piece of the system with one goal in mind: nothing is decoration. Everything earns its place.
The scope included:
- Brand Identity — Visual language, typography, color system, and mark built to hold the weight of the brand.
- Web Redesign — Full site architecture and UI designed to earn trust on first contact.
- Video Production — Brand film and social-ready cuts that communicate ambition without losing clarity.
- Social System — Templates and creative direction for owned channels — consistent, not rigid.
The Result
The result is a brand experience people immediately understand. And more importantly, believe in.
When a brand is built as a complete system — not a logo, a color, or a one-off campaign — it compounds. Every touchpoint reinforces the one before it. Consistency isn't boring. It's how trust actually works.
Healthcare is an industry where confusion costs people. Where a muddled message isn't just bad marketing — it's a failure to serve. Forsure is trying to change that. We built a brand worthy of the attempt.
The kind of work where nothing is decoration. Everything earns its place.
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Lamar University Homecoming 2025
Good Word Agency helped Lamar University turn Homecoming 2025 into a record-breaking digital campaign. With over 102K total views, 33K+ reach, and a 604% increase in profile visits, this project showcases how authentic storytelling and cinematic content can drive engagement, build community pride, and create momentum heading into Homecoming 2026.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
