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Case STudy

Be Sure. Forsure.

Forsure is a digital-first, AI-native consulting and technology partner helping employers and members eliminate confusion, reduce costs, and make smarter healthcare decisions. Our proprietary SureSystem™ blends intelligent technology with expert guidance to deliver personalized, data-driven benefits solutions.

BRANDING & IDENTITY
VIDEO PRODUCTION
WEB DESIGN & DEVELOPMENT
SOCIAL STRATEGY & CONTENT
Brand Purpose & Vision

Purpose

To eliminate uncertainty in healthcare by combining AI-native technology and human expertise to simplify coverage, optimize plans, and empower smarter healthcare decisions.

Vision

To become the most trusted healthcare benefits partner for forward-thinking employers and individuals by reshaping how people choose, use, and experience health coverage.

Founding Rationale

As costs climb and confusion grows, employers and members are underserved by legacy brokers. Forsure was founded to bring clarity, confidence, and control to healthcare.

Brand Purpose & Vision

Brand Promise

We make healthcare coverage simple, transparent, and built around you. Every choice, every time, you'll never have to guess again.

Brand SUmmary

From brand messaging to digital experience, we partnered with Forsure to build a system that simplifies complexity. Together, we crafted a people-first brand, an AI-native platform, and a consulting model that empowers employers and employees to make smarter healthcare choices every day.

We bring clarity to every healthcare decision

Forsure helps employers and employees cut through the noise of healthcare. With our AI-native SureSystem™, we make benefits instantly clear, so leaders can guide with confidence and members can choose care without second-guessing.

Built to simplify complexity, at any scale

Our AI-native platform adapts to every organization—from fast-growing startups to Fortune 500 enterprises. By combining smart infrastructure with expert consulting, Forsure delivers benefits that flex with your business and support your people, no matter the size.

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Customizable processes evolve with your organizational needs.

We connect people, tools, and goals

Our AI-native platform adapts to every organization—from fast-growing startups to Fortune 500 enterprises. By combining smart infrastructure with expert consulting, Forsure delivers benefits that flex with your business and support your people, no matter the size.

Testimonials

Hear directly from the industry leaders who trust Good Word.

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They’ve become an extension of our team, helping us shape a brand we’re proud of.

Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.

Ali Rana
CEO — Forsure®
Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.




Sara Seeton
Photographer — Sara Seeton Photography®
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Working with Good Word Agency was a fantastic experience.

Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.

Loree Summersett
Training & Development — PGW®
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Good Word Agency turned our vision into lasting memories.

Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.

Kolby Syles
Founder & CEO — Sykes Agency®