Get a closer look at every layout included in the Montegrappa Template. Each homepage variation is designed for clarity, flexibility, and performance—so you can choose the one that best fits your needs.
Send us an email to lucas.gusso@gmail.com with your purchase receipt, and we will send you the editable Figma file for the Montegrappa Template.
Every engagement leaves your brand stronger than we found it.
The Good Word Framework is built to move brands forward in clear, intentional stages—each one designed to strengthen trust, increase momentum, and compound impact over time. Every tier builds on the one before it. Nothing is random. Nothing is reactive.
This isn’t about doing more marketing.It’s about building something that lasts.
From logos and typefaces to brand messaging and guidelines, we shape complete identities that give your business clarity and conviction. Every element works together to create a brand that feels cohesive, credible, and built to last.
• Brand messaging & positioning (core message, value prop, voice & tone)
• Visual identity (logo, color palette, typography, brand usage guide)
We handle the full journey: concept, planning, filming, and finishing. The result is cinematic storytelling designed not just to look beautiful, but to help your business communicate clearly and stand apart.
• One hero brand film or commercial
• 4 social cutdowns for digital distribution
Design, development, and SEO that turn your website into a stage for your brand. More than an online presence, it becomes a platform designed to attract, engage, and convert.
• Custom 8-page website
• Designed and developed in Webflow
• SEO-ready and scalable for growth
Content strategy, production, and publishing designed to help your brand show up consistently and build real relationships online. We focus on creating content people actually want to watch, share, and engage with.
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Quarterly marketing strategy and content shoots
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Monthly Content Calendar (4 weeks planned in advance)
• Scheduling & Posting (to 2–3 priority platforms)
*All plans come with dedicated 24/7 customer support, continuous platform updates, and customizable features designed to adapt to your unique operational requirements.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
It’s not magic. It’s the 23rd try.
We grew up in the world of big, holding-company-owned creative agencies. Places with offices in multiple time zones. Shops where a twenty-five-person meeting was most meetings.
From the outside, there was a lot to admire about those agencies. The offices looked like you would imagine. There were grand, imposing conference rooms. There were encouraging murals on every floor.
On the inside, though, the toll of the last three decades was unmistakable. By the time we arrived, every big three or four-letter agency was owned by something still bigger — something far, far away. CPAs wandered the halls with grim expressions.
Those holding-company-owned agencies were a fascinating paradox: they were enormous and always underresourced. They were obscenely expensive and forever broke. They were supposed to be shapers of culture, and yet they felt fixed in amber in 1990-something.
We saw what we did not want to be.
GOOD WORD is a small creative agency built on faith in big ideas. We were founded on a simple conviction, firmly held: an independent, senior team makes better work. At our agency, the creative partners that founded the company work on projects — not pitches.
We are firmly rooted in the modern world. That means that we shoot for :15 pre-roll as often as we write outdoor. It also requires that design lives at the very center of our work — whether it’s advertising or experiential. A visual, feed-first world demands design excellence as much as a big idea.
We are obsessed with craft. It animates us, inspires us and keeps us up at night. We’re equally fixated on delivering the highest level of execution without outsourcing every frame to a London-based VFX shop or a Hollywood director between movies. We can do more with modest budgets.
We think that excellent creative isn’t mystical or ineffable. It’s usually a combination of open-minded iteration paired with decades of practice. We have a t-shirt that sums it up. It reads: “It’s not magic. It’s the 23rd try.”
Despite our titles, we hope we’re not writers or art directors or media buyers or strategists. We aim to be problem solvers who stew in a business or brand challenge long enough — turning over a dozen possible and defensible solutions — until divergent answers emerge. We want to think, not decorate.
Above all else: we want to make creative that earns your attention. The world is full of the bland, boring and forgettable. We’re certain that interesting has better ROI. And we want to make it together.