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Case STudy

Content With Purpose

Welcome to the official case study from Content with Purpose — a collection of documentary films, thought leadership interviews, and purpose-driven stories created to inspire meaningful change.From healthcare and education to innovation and human impact, these films highlight the people, organizations, and ideas shaping a better future through authentic storytelling.Good Word Agency is grateful to collaborate with the Content with Purpose team in bringing many of these stories to life through cinematic filmmaking and visual storytelling.

Explore the series and discover stories built to inform, challenge, and move people forward.

VIDEO PRODUCTION

Embracing Change in Health Information Management | Lakeyshia Moore Health Information

How is artificial intelligence reshaping the future of medical coding and health information?

In this conversation, Lakeyshia Moore, MBA, RHIA — President of TxHIMA — shares her perspective on how AI is transforming coding workflows, revenue cycle management, and the evolving role of health information professionals.

From reducing denials and streamlining processes to creating new opportunities in auditing, CDI, and healthcare operations, this film explores how innovation and human expertise must work together to improve patient outcomes and strengthen the future of healthcare.

This story was produced in partnership with Content with Purpose, who brought Good Word Agency onto the project to help tell these stories through documentary filmmaking and visual storytelling.

Coding Careers for Neurodiverse Professionals | Tami McMasters Gomez Health Information

Health information is often behind the scenes — but its impact touches every part of healthcare.

In this conversation, Cecario Tyrel Guerrero, MBA, RHIA — Health Strategist and Educator at Texas State University and Saint Philip’s College — shares his journey from chart clerk to educator and leader, and why mentoring the next generation of HI professionals matters now more than ever.

Tyrel reflects on the evolving future of healthcare, the growing influence of AI, and the importance of adaptability, critical thinking, and leadership in a rapidly changing industry. From data analytics to healthcare strategy, he explores how health information professionals are uniquely positioned to shape better outcomes across the healthcare system.

At the center of this conversation is a belief that the future of healthcare will belong to those willing to learn, evolve, and lead with purpose.

This story was produced in partnership with Content with Purpose, who brought Good Word Agency onto the project to help tell these stories through documentary filmmaking and visual storytelling.

The Importance of Health Information in an Evolving Landscape | Thea Campbell Health Information

From paper charts to artificial intelligence, health information has continuously evolved alongside healthcare itself.

In this conversation, Thea Campbell, MBA, RHIA — Mid-Revenue Cycle Executive Leader and President-Elect of AHIMA® — reflects on the growing role of health information in an increasingly data-driven healthcare system and how AI is shaping the future of the industry.

Thea explores why accurate, secure, and trusted information remains foundational to quality patient care, operational efficiency, and public health. As healthcare enters a new era powered by AI, she shares why human expertise, ethical oversight, and continuous learning are more important than ever.

This film examines the intersection of technology and healthcare — and the professionals helping guide that transformation responsibly.

This story was produced in partnership with Content with Purpose, who brought Good Word Agency onto the project to help tell these stories through documentary filmmaking and visual storytelling.


Educating Tomorrow's Health Information Leaders Tyrel Guerrero | Health Information

Health information is often behind the scenes — but its impact touches every part of healthcare.

In this conversation, Cecario Tyrel Guerrero, MBA, RHIA — Health Strategist and Educator at Texas State University and Saint Philip’s College — shares his journey from chart clerk to educator and leader, and why mentoring the next generation of HI professionals matters now more than ever.

Tyrel reflects on the evolving future of healthcare, the growing influence of AI, and the importance of adaptability, critical thinking, and leadership in a rapidly changing industry. From data analytics to healthcare strategy, he explores how health information professionals are uniquely positioned to shape better outcomes across the healthcare system.

At the center of this conversation is a belief that the future of healthcare will belong to those willing to learn, evolve, and lead with purpose.

This story was produced in partnership with Content with Purpose, who brought Good Word Agency onto the project to help tell these stories through documentary filmmaking and visual storytelling.

Brand SUmmary
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They’ve become an extension of our team, helping us shape a brand we’re proud of. Working with Good Word Agency has been a seamless experience. The team brings sharp project management, true client focus, and consistently high-quality creative work.

- Ali Rana, Founder and CEO at Forsure/

Testimonials

Hear directly from the industry leaders who trust Good Word.

This was my first experience working with the Good Word Agency and what a joy it was.




Chef Patrick Mitchell
CEC, AAC, FWMCS, TCAHOF, HGT  — World Master Chefs Society
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They’ve become an extension of our team, helping us shape a brand we’re proud of.

Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.

Ali Rana
CEO — Forsure®
The quality of work and collaboration we have seen has truly exceeded our expectations. We sincerely hope we’ll have the chance to partner again on future projects. 


Azadeh Semien
Director — Lamar University
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Working with Good Word Agency was a fantastic experience.

Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.

Loree Summersett
Training & Development — PGW®
Their empathy, creativity, and vision consistently elevate every project and make working with them an inspiring experience.




Sara Seeton
Photographer — Sara Seeton Photography®
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Good Word Agency turned our vision into lasting memories.

Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.

Kolby Sykes
Founder & CEO — Sykes Agency®
Working with Good Word Agency was so seamless. Everyone was on time, well organized and prepared for the day. I  can’t recommend working with them enough!



Tiffany Swilley
Actor & Model
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Good Word Agency is top tier when it comes to professionalism, creativity, quality, and execution.

Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.

Rheagen Smith
Actor & Model