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Health Information: Making Every Patient’s Story Matter
A four-film documentary series produced with Content With Purpose for AHIMA — bringing a vital, behind-the-scenes healthcare profession to center stage.
How the series came together
Good Word Agency joined the series as U.S. production partner — on the ground and behind the camera, capturing the people who keep healthcare’s data accurate, secure, and human.
Content With Purpose is a UK-based, B Corp documentary studio that partners with mission-driven organizations to turn complex subjects into film. For “Health Information: Making Every Patient's Story Matter” — a digital series produced with the American Health Information Management Association (AHIMA) — they set out to bring a vital, behind-the-scenes profession into full view.
The series needed cinematic, on-the-ground documentary production in the United States — capturing American health-information leaders on camera with the craft and credibility the subject deserved.
Content With Purpose brought Good Word Agency on as its U.S. production partner. We produced documentary expert-interview films — direction, cinematography, lighting, sound, and editorial — featuring health-information leaders including Thea Campbell (President-Elect, AHIMA), Lakeyshia Moore (Parkland Health), Tami McMasters Gomez (UC Davis Health), and Tyrel Guerrero (Texas State University). Produced and directed by Jordan Laessig.
Launched in October 2025, the series brought the health-information profession to center stage — and reached an audience in the millions.
Four conversations with the people behind the data
Each film profiles a leader shaping the future of health information — captured on location across the United States, directed and produced by Good Word Agency.
Embracing Change in Health Information Management
How is AI reshaping the future of medical coding? Lakeyshia Moore explores how innovation and human expertise must work together — cutting denials, streamlining workflows, and opening new opportunities in auditing and clinical documentation integrity.
Watch on YouTube →Neurodiversity, AI, and the Future of Medical Coding
Tami McMasters Gomez is opening coding career pathways for neurodiverse professionals — helping an underutilized talent pool thrive in a field built on accuracy and focus. She looks ahead to coders working alongside AI as trusted second-level reviewers.
Watch on YouTube →The Importance of Health Information in an Evolving Landscape
From paper charts to artificial intelligence, health information keeps evolving alongside healthcare itself. Thea Campbell reflects on why accurate, secure, trusted data stays foundational — and why human expertise and ethical oversight matter more than ever in the age of AI.
Watch on YouTube →Educating Tomorrow’s Health Information Leaders
Tyrel Guerrero shares his journey from chart clerk to educator and leader — and why mentoring the next generation of HI professionals matters now more than ever. A conversation about adaptability, critical thinking, and leading through constant change.
Watch on YouTube →A behind-the-scenes profession, brought to center stage — a documentary series produced with Content With Purpose for AHIMA, and seen by millions.
Working with Good Word Agency has been a seamless experience. Jordan, Toby, Sara, and the team bring sharp project management, true client focus, and consistently high-quality creative work.
Jordan Laessig filmed more than 40 of our team members across three sites, capturing their sincerity, humor, and character with incredible skill. He even made seemingly boring warehouses full of windshields look warm and inviting! The finished video was outstanding, and Jordan’s upbeat energy made the process a joy. We’ll definitely partner with Good Word again.
Jordan and his team delivered a creative proposal which led to eye capturing photographic and video content, and a fresh new look for our agency. Since launching, we’ve seen a major boost in brand awareness, SEO, and client engagement. Their work goes beyond marketing, it’s lasting memories captured with true professionalism.
Good Word Agency is truly one of a kind. Every time Jordan reaches out to me about working with him and his team it’s an immediate yes. I look forward to working with the team again in the future.
